Challenges and Opportunities of Brand Management, Brand Equity and Corporate Branding by Varun Kesavan

Challenges and Opportunities of Brand Management, Brand Equity and Corporate Branding

 Varun Kesavan 

Assistant Professor, SAN International Business School, Coimbatore

Abstract: Branding is actually considered to be as back bone for the customer’s in selecting his or her choice of products. In modern vibrant business environment most of the organization emphasizes only focusing on the enhancement of brand value, and also brand positioning. In the light of present day context corporate’s survive only on the basis of their respective brands, enabling them to adopt staggered branding process as’ a strategy in order to capture the public attention and also persuading them by application of enormous ways of marketing tools, and even certain organization projects its brand as testimony. Over the past several years branding has gained a significant and staggering importance and still hoping in gaining charm in future.see more

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